… using Shorty.

From the page:

Shorty is a sim­ple tool for cre­at­ing short­er, human- read­able links from long URLs. You install Shorty on your serv­er, so the links you cre­ate with it nev­er go away. You can also man­age your links and see how often peo­ple click on them.

Check out the live demo.

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